SANTA MONICA, Calif., August 22, 2003 ? Yahoo! Inc. (Nasdaq: YHOO), a leading global Internet company, and its music destination, LAUNCH, recently signed an exclusive deal with Qwest Communications International Inc. (NYSE: Q) to promote Qwest wireless phone products, and other services, through the Yahoo! network and the LAUNCH Concert Series. Featuring the band ?The Starting Line?, the LAUNCH Concert Series is an event-driven program that will help Qwest reach teen and young adult music lovers. Qwest will have creative on-site branding at each venue in nine cities where ?The Starting Line? is performing.
To build in-market excitement for the concerts with teens, Qwest and Yahoo! have created the ?Human Coupon? promotion, hitting the streets in Denver and in Tempe, Ariz. Using a co-branded sponsor vehicle as a base, marketing street teams will hand out free t-shirts at popular youth hangouts. Like traditional coupons, the co-branded t-shirts contain a bar code that can be scanned immediately to determine if the shirt?s new owner has won a prize. Prizes include ?The Starting Line? posters and CDs, tickets to the local ?The Starting Line? show and VIP passes to the after-party to meet the band.
?We are thrilled to be working with Qwest to find an entertaining way to promote their services directly to music fans,? said David Goldberg, vice president and general manager, Music at Yahoo! ?We are dedicated to implementing creative and impactful campaigns that will help our marketing partners reach consumers through both online and offline initiatives.?
Yahoo! was entrusted by Qwest to build a micro-site called Highway Q (http://www.highway-q.com) where teens can find information on Qwest services and win tickets and prizes. The site includes a Qwest-branded music video player to watch streaming videos, a user poll that provides insights on teen trends, a ?Digital Digs? sweepstakes for a chance to win an in-room music and movie studio, and a link to information about the LAUNCH Concert Series with ?The Starting Line.?
?The youth market is an extremely important segment to Qwest,? said Mark Pitchford, Qwest senior vice president of consumer marketing. ?In 2002, 12- to 19-year-olds spent $170 billion, and they represent more than 20 percent of the population in Qwest?s 14-state territory. We are excited to collaborate with Yahoo! to bring the LAUNCH Concert Series, and Qwest services, to teens and young adults across our region.?
?The Starting Line? dates that are being sponsored as part of the LAUNCH Concert Series include:
- 8/24 - Minneapolis, Minn., The Quest Club
- 8/26 - Denver, Colo., Ogden Theatre
- 8/27 - Salt Lake City, Utah, DV8
- 8/28 - Boise, Idaho, The Big Easy
- 8/29 - Portland, Ore., Crystal Ballroom
- 8/30 - Seattle, Wash., Showbox
- 9/9 - Tempe, Ariz., Marquee Theatre
- 9/10 - Tucson, Ariz., Rialto Theatre
- 10/07 - Lincoln, Neb., Knickerbockers
LAUNCH (http://launch.yahoo.com), the music destination on Yahoo!, offers the most comprehensive music-related content, features and information available online. LAUNCH provides a wide selection of streaming audio, the Web's largest collection of music videos, exclusive artist features and music news covering all genres of music to Yahoo! visitors.
Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Headquartered in Sunnyvale, Calif., Yahoo!?s global network includes 25 World properties and is available in 13 languages. Yahoo! and Human Coupon are trademarks and/or registered trademarks of Yahoo! Inc.
Qwest Communications International Inc. (NYSE: Q) is a leading provider of voice, video and data services to more than 25 million customers. The company?s 50,000 employees are committed to the ?Spirit of Service? and providing world-class services that exceed customers? expectations for quality, value and reliability. For more information, please visit the Qwest Web site at www.qwest.com.
This release may contain projections and other forward-looking statements that involve risks and uncertainties. These statements may differ materially from actual future events or results. Readers are referred to the documents filed by us with the Securities and Exchange Commission, specifically the most recent reports which identify important risk factors that could cause actual results to differ from those contained in the forward-looking statements, including but not limited to: unanticipated delays in completing the process of our restatement of historical financial statements and related audits; the duration and extent of the current economic downturn in our 14-state local service area, including its effect on our customers and suppliers; the effects of our anticipated restatement of historical financial statements including delays in or restrictions on our ability to access the capital markets or other adverse effects to our business and financial position; our substantial indebtedness, and our inability to complete any efforts to de-lever our balance sheet through asset sales or other transactions; any adverse outcome of the SEC's current investigation into our accounting policies, practices and procedures and certain transactions; any adverse outcome of the current investigation by the U.S. Attorney's office in Denver into certain matters relating to us; adverse results of increased review and scrutiny by Congress, regulatory authorities, media and others (including any internal analyses) of financial reporting issues and practices or otherwise; the failure of our chief executive and chief financial officers to provide certain certifications relating to certain public filings; delays in making required public filings with the SEC; rapid and significant changes in technology and markets; any adverse developments in commercial disputes or legal proceedings, including any adverse outcome of current or future legal proceedings related to matters that are the subject of governmental investigations, and, to the extent not covered by insurance, if any, our inability to satisfy any resulting obligations from funds available to us, if any; our future ability to provide interLATA services within our 14-state local service area; potential fluctuations in quarterly results; volatility of our stock price; intense competition in the markets in which we compete, including the likelihood of certain of our competitors emerging from bankruptcy court protection or otherwise reorganizing their capital structure and competing effectively against us; changes in demand for our products and services; dependence on new product development and acceleration of the deployment of advanced new services, such as broadband data, wireless and video services, which could require substantial expenditure of financial and other resources in excess of contemplated levels; higher than anticipated employee levels, capital expenditures and operating expenses; adverse changes in the regulatory or legislative environment affecting our business; and changes in the outcome of future events from the assumed outcome included in our significant accounting policies.
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