DENVER, December 18, 2002 ? Qwest today launched the next installment of its ?Spirit of Service? integrated brand campaign featuring generations of Qwest employees and their families personally describing what Qwest means to them and why they are so passionate about the opportunity to provide outstanding service to our customers.
Twenty-six families, with a combined total of more than 3,296 years of service to customers, participated in the four-day commercial shoot. The campaign is designed to advance Qwest?s business strategy by improving customer preference, choice, loyalty and profitable revenue for the company.
?The campaign reflects Qwest?s desire to take the very best of our heritage ? the universal and timeless commitment to customer service ? and use it to forge a dynamic, prosperous future,? said Joan H. Walker, Qwest?s senior vice president of corporate marketing and communications. ?Our employees have told us that they want to share their passion for their jobs and their company, and these commercials afford them the chance to do just that. The ?Spirit of Service? continues to grow here at Qwest.?
The ?Generations? television ads will run on national cable networks, regionally where Qwest has operations and on the Qwest Web site, www.qwest.com/generations. The ads feature generations of families sharing personal stories about their experiences working at Qwest, U S WEST, Northwestern Bell, Pacific Northwest Bell and Mountain Bell.
For example, Robin Terry, a current Qwest employee and one of seven members of her family who have worked for the local phone company, describes how her great aunt, a telephone operator in rural Colorado in the early 1900s, used to deliver messages via horseback to families who didn?t have a telephone.
At the beginning of November, Qwest Chairman and CEO Richard C. Notebaert sent out a company-wide email asking employees who have multiple family members at Qwest or its predecessor companies whether they would consider representing Qwest in a television commercial. By the next day, more than 1,000 enthusiastic employees had replied ? from that pool the 26 were selected based on their stories of passion and commitment to customer service through the years.
The ?Generations? ads will replace the Spirit of Service ads that were launched on September 30 and ran in markets throughout the Qwest local-service region.
Qwest Communications International Inc. (NYSE: Q) is a leading provider of voice, video and data services to more than 25 million customers. The company?s 53,000-plus employees are committed to the ?Spirit of Service? and providing world-class services that exceed customers? expectations for quality, value and reliability. For more information, please visit the Qwest Web site at www.qwest.com.
This release may contain projections and other forward-looking statements that involve risks and uncertainties. These statements may differ materially from actual future events or results. Readers are referred to the documents filed by us with the Securities and Exchange Commission, specifically the most recent reports which identify important risk factors that could cause actual results to differ from those contained in the forward-looking statements, including but not limited to: the duration and extent of the current economic downturn in our 14-state local service area, including its effect on our customers and suppliers; the effects of our anticipated restatement of historical financial statements including delays in or restrictions on our ability to access the capital markets or other adverse effects to our business and financial position; our substantial indebtedness, and our inability to complete any efforts to de-lever our balance sheet through asset sales or other transactions; any adverse outcome of the SEC's current investigation into our accounting policies, practices and procedures; any adverse outcome of the current investigation by the U.S. Attorney's office in Denver into certain matters relating to us; adverse results of increased review and scrutiny by Congress, regulatory authorities, media and others (including any internal analyses) of financial reporting issues and practices or otherwise; the failure of our chief executive and chief financial officers to provide certain certifications relating to certain public filings; rapid and significant changes in technology and markets; any adverse developments in commercial disputes or legal proceedings, including any adverse outcome of current or future legal proceedings related to matters that are the subject of governmental investigations, and, to the extent not covered by insurance, if any, our inability to satisfy any resulting obligations from funds available to us, if any; our future ability to provide interLATA services within our 14-state local service area; potential fluctuations in quarterly results; volatility of our stock price; intense competition in the markets in which we compete, including the likelihood of certain of our competitors emerging from bankruptcy court protection or otherwise reorganizing their capital structure and competing effectively against us; changes in demand for our products and services; dependence on new product development and acceleration of the deployment of advanced new services, such as broadband data, wireless and video services, which could require substantial expenditure of financial and other resources in excess of contemplated levels; higher than anticipated employee levels, capital expenditures and operating expenses; adverse changes in the regulatory or legislative environment affecting our business; and changes in the outcome of future events from the assumed outcome included in our significant accounting policies.
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