DENVER, February 24, 1999 -- Qwest Communications International Inc., a leading multimedia communications company, is launching a nationwide advertising campaign to build awareness of the brand and to strengthen Qwest?s position as a major force in communications among U.S. consumers and businesses. Qwest has selected J. Walter Thompson New York to handle the integrated communications effort, including general advertising, direct marketing and digital communications.
In the fiercely competitive communications arena, Qwest has emerged as a leader in driving the adoption of Internet-based data, image and voice communications services with its technologically advanced fiber-optic network.
?J. Walter Thompson has a deep understanding of the strategic issues and complexities of the multimedia communications market,? said Joseph P. Nacchio, Qwest?s chairman and CEO. ?They possess a thorough understanding of where Qwest is, where it?s going and how to use fully integrated communications to help us maximize our exposure to businesses and consumers around the world. We?ll look to them for the marketing expertise and creative ideas we need to meet our aggressive growth targets.?
As the agency of record for Sprint for 18 years until November of last year, JWT has been a major participant in the growth of the communications industry in the United States. ?Qwest is a very exciting company with a bright future,? said Chris Jones, chief executive officer of JWT. ?We look forward to using our expertise to help Qwest dramatically redefine both the industry and how customers think about communications services.?
J. Walter Thompson ranks fifth largest among agency networks worldwide. A unit of the WPP Group, plc., the agency has billings of $8.1 billion with 248 offices in 81 countries.
Qwest Communications International Inc. (Nasdaq: QWST) is a leader in reliable and secure broadband Internet-based data, voice and image communications for businesses and consumers. Headquartered in Denver, Qwest has more than 8,000 employees and 80 sales offices in North America, Europe and Mexico. The Qwest Macro Capacity (SM) Fiber Network, designed with the newest optical networking, will span more than 18,500 route miles in the United States when it is completed by mid-1999, and an additional 315 miles by the end of the year. In addition, Qwest and KPN, the Dutch telecommunications company, are forming a venture to build and operate a high-capacity European fiber optic, Internet Protocol-based network that has 2,100 miles and will span 9,100 miles when it is completed in 2001. Qwest also has nearly completed a 1,400formation, please visit the Qwest web site at www.qwest.com.
This release may contain forward-looking statements that involve risks and uncertainties. These statements may differ materially from actual future events or results. Readers are referred to the documents filed by Qwest with the SEC, specifically the most recent reports which identify important risk factors that could cause actual results to differ from those contained in the forward-looking statements, including potential fluctuations in quarterly results, dependence on new product development, rapid technological and market change, failure to complete the network on schedule and on budget, financial risk management and future growth subject to risks, Qwest?s ability to achieve Year 2000 compliance, adverse changes in the regulatory or legislative environment, and satisfactory negotiation and execution of definitive documentation. Qwest undertakes no obligation to review or confirm analysts? expectations or estimates or to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
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