DENVER, August 28, 2003 ? Qwest Communications International Inc. (NYSE: Q) today announced that it has formed strategic relationships with two Hispanic agencies to develop a comprehensive marketing, advertising and brand-image campaign focused on the six million Hispanics in Qwest?s 14-state local-service region. The two agencies are Legion Advertising and Arvizu Advertising and Promotions.
Under the agreement, Legion will lend its brand- and media-strategy expertise to Qwest to help develop the direction of Qwest?s Hispanic marketing and advertising campaigns. Legion, based in Dallas, has opened a branch office in Scottsdale, Ariz., to better serve Qwest, possesses a deep knowledge of Mexican culture, and its staff comprises veterans of both Mexican and American marketing and advertising agencies.
Arvizu, based in Phoenix, brings its vast community relations and political experience in Arizona to Qwest, and will be involved in Hispanic-centered community-event, brand-marketing and advertising planning, as well as small-business acquisition and public relations efforts.
?The growing Hispanic community is extremely important to Qwest and so we?ve engaged two agencies that understand the unique issues of the Hispanic marketplace and have extensive experience reaching out to Hispanic consumers and businesses,? said Joan H. Walker, Qwest?s executive vice president of corporate communications. ?Arvizu and Legion were particularly attractive to Qwest because of their familiarity with the Mexican communities, which comprise the vast majority of Qwest?s Hispanic customers.?
?We think our relationship with Qwest will help Hispanics understand the myriad communications choices that Qwest designed specifically to meet their lifestyles and preferences,? said Eric Leon, founder of Legion Advertising. ?Eighty-five percent of Hispanics within Qwest?s region are of Mexican descent and our 100-percent Mexican staff has consistently proven its ability to understand and meet the needs of the Mexican communities.?
?We?re pleased to begin working to help the Hispanic community understand Qwest?s commitment to their communications needs,? said Ray Arvizu, president and CEO of Arvizu. ?We look forward to developing unique and effective ways of delivering Qwest?s Spirit of Service to Spanish-speakers throughout the Qwest region.?Qwest also has been named one of the nation's top 50 employers for Latinas by LATINA Style, a national magazine for the contemporary Hispanic woman. The annual survey polled more than 600 U.S. companies to select its "LATINA Style 50 for 2003."
Qwest Communications International Inc. (NYSE: Q) is a leading provider of voice, video and data services to more than 25 million customers. The company?s 50,000 employees are committed to the ?Spirit of Service? and providing world-class services that exceed customers? expectations for quality, value and reliability. For more information, please visit the Qwest Web site at www.qwest.com.
This release may contain projections and other forward-looking statements that involve risks and uncertainties. These statements may differ materially from actual future events or results. Readers are referred to the documents filed by us with the Securities and Exchange Commission, specifically the most recent reports which identify important risk factors that could cause actual results to differ from those contained in the forward-looking statements, including but not limited to: unanticipated delays in completing the process of our restatement of historical financial statements and related audits; the duration and extent of the current economic downturn in our 14-state local service area, including its effect on our customers and suppliers; the effects of our anticipated restatement of historical financial statements including delays in or restrictions on our ability to access the capital markets or other adverse effects to our business and financial position; our substantial indebtedness, and our inability to complete any efforts to de-lever our balance sheet through asset sales or other transactions; any adverse outcome of the SEC's current investigation into our accounting policies, practices and procedures and certain transactions; any adverse outcome of the current investigation by the U.S. Attorney's office in Denver into certain matters relating to us; adverse results of increased review and scrutiny by Congress, regulatory authorities, media and others (including any internal analyses) of financial reporting issues and practices or otherwise; the failure of our chief executive and chief financial officers to provide certain certifications relating to certain public filings; delays in making required public filings with the SEC; rapid and significant changes in technology and markets; any adverse developments in commercial disputes or legal proceedings, including any adverse outcome of current or future legal proceedings related to matters that are the subject of governmental investigations, and, to the extent not covered by insurance, if any, our inability to satisfy any resulting obligations from funds available to us, if any; our future ability to provide interLATA services within our 14-state local service area; potential fluctuations in quarterly results; volatility of our stock price; intense competition in the markets in which we compete, including the likelihood of certain of our competitors emerging from bankruptcy court protection or otherwise reorganizing their capital structure and competing effectively against us; changes in demand for our products and services; dependence on new product development and acceleration of the deployment of advanced new services, such as broadband data, wireless and video services, which could require substantial expenditure of financial and other resources in excess of contemplated levels; higher than anticipated employee levels, capital expenditures and operating expenses; adverse changes in the regulatory or legislative environment affecting our business; and changes in the outcome of future events from the assumed outcome included in our significant accounting policies.
The information contained in this release is a statement of Qwest's present intention, belief or expectation and is based upon, among other things, the existing regulatory environment, industry conditions, market conditions and prices, the economy in general and Qwest's assumptions. Qwest may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in Qwest's assumptions or otherwise. The cautionary statements contained or referred to in this release should be considered in connection with any subsequent written or oral forward-looking statements that Qwest or persons acting on its behalf may issue. This release may include analysts' estimates and other information prepared by third parties for which Qwest assumes no responsibility.
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