DENVER, August 26, 2002 ? Qwest Communications International Inc. (NYSE: Q) today announced that it has formed a strategic relationship with del Rivero Messianu (DRM), a full-service advertising and marketing agency targeting the U.S. Hispanic population. Qwest has teamed up with DRM to develop a benefits-driven advertising campaign focused on the six million Hispanics in Qwest?s 14-state local-service region.
DRM will create all of Qwest?s Hispanic marketing and advertising campaigns and will assist with local events in the Hispanic community. DRM will help support Qwest?s re-entry into long-distance and how it will make Qwest?s customers? lives simpler ? including those within the Hispanic community ? while saving them money.
?Del Rivero Messianu has vast experience with some of the largest product and service brands, which makes them the right partner with the right heritage to complement Qwest?s focus on customer service,? said Joan H. Walker, Qwest?s senior vice president of corporate communications. ?We chose del Rivero Messianu for their deep understanding and extensive experience in delivering benefits-driven, customer-focused communications among Hispanic consumers, and because we are confident that together we will develop dynamic marketing and advertising programs that will bring the ?Spirit of Service? to life for customers.?
?We are quite excited about working with Qwest, which clearly recognizes the importance of the Hispanic market segment,? said Eduardo del Rivero, CEO of del Rivero Messianu. ?We look forward to creating a distinctive benefits-driven campaign that conveys the value of Qwest?s services to the rapidly growing Hispanic community.?
Qwest recently selected Foote, Cone & Belding (FCB) as its advertising agency of record. FCB is Qwest?s integrated provider of direct marketing, on-line marketing, media planning, retail and sales collateral, channel marketing support, and general media advertising.
Qwest Communications International Inc. (NYSE: Q) is a leading provider of voice, video and data services to more than 25 million customers. The company?s 55,000 employees are committed to the ?spirit of service? and providing world-class services that exceed customers? expectations for quality, value and reliability. For more information, please visit the Qwest Web site at www.qwest.com.
This release may contain projections and other forward-looking statements that involve assumptions, risks and uncertainties. Readers are cautioned not to place undue reliance on these statements, which speak only as of the date of this release. These statements may differ materially from actual future events or results. Readers are referred to the documents filed by Qwest Communications International Inc. (together with its affiliates, ?Qwest?, ?we? or ?us?) with the Securities and Exchange Commission (the ?SEC?), specifically the most recent reports which identify important risk factors that could cause actual results to differ from those contained in the forward-looking statements, including but not limited to: the duration and extent of the current economic downturn in our 14-state local service area, including its effect on our customers and suppliers; the effects of our anticipated restatement of historical financial statements including delays in or restrictions on our ability to access the capital markets or other adverse effects to our business and financial position; our substantial indebtedness, and out inability to restructure our $3.4 billion credit facility prior to failing to comply with financial covenants contained therein or any inability to complete efforts de-lever our balance sheets through asset sales of other transactions; any adverse outcome of the SEC?s current inquiries into Qwest?s accounting policies, practices and procedures; any adverse outcome of the current investigation by the U.S. Attorney?s office in Denver into certain matters relating to us; adverse results of increased review and scrutiny by Congress, regulatory authorities, media and others (including any internal analyses) of financial reporting issues and practices or otherwise; the failure of our chief executive and chief financial officers to provide certain certifications relating to certain public filings; rapid and significant changes in technology and markets; failure to achieve the projected synergies and financial results expected to result from the acquisition of U S WEST, and difficulties in combining the operations of the combined company; our future ability to provide interLATA services within our 14-state local service area; potential fluctuations in quarterly results; volatility of Qwest?s stock price; intense competition in the markets in which we compete; changes in demand for our products and services; dependence on new product development and acceleration of the deployment of advanced new services, such as broadband data, wireless and video services, which could require substantial expenditure of financial and other resources in excess of contemplated levels; higher than anticipated employee levels, capital expenditures and operating expenses; adverse changes in the regulatory or legislative environment affecting our business; adverse developments in commercial disputes or legal proceedings; and changes in the outcome of future events from the assumed outcome included by Qwest in its significant accounting policies. The information contained in this release is a statement of Qwest?s present intention, belief or expectation and is based upon, among other things, the existing regulatory environment, industry conditions, market conditions and prices, the economy in general and Qwest?s assumptions. Qwest may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in Qwest?s assumptions or otherwise. The cautionary statements contained or referred to in this release should be considered in connection with any subsequent written or oral forward looking statements that Qwest or persons acting on its behalf may issue. This release may include analysts? estimates and other information prepared by third parties for which Qwest assumes no responsibility. Qwest undertakes no obligation to review or confirm analysts? expectations or estimates or to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
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