DENVER, July 18, 2001 ? Qwest Communications International Inc. (NYSE:Q), the broadband communications company, announced today that it has launched a new magazine, called Qwest Lightspeed and a new national advertising campaign, aimed at increasing customer awareness of Qwest Internet and broadband products and services while strengthening the Qwest ?Ride the Light? brand.
Both vehicles are designed to educate customers about services that run over Qwest?s 113,000-mile global fiber-optic network - such as virtual private networks, high-speed broadband connections and Web hosting solutions ? that are designed to help companies grow and manage their businesses in the rapidly evolving technology landscape.
Targeted to executives at enterprise companies, Qwest Lightspeed is a quarterly, four-color magazine that includes articles that profile how today's businesses and individual consumers are using broadband and networking technologies in innovative and interesting ways. Contributing writers and members of the publication?s staff have worked for Time, Fortune, The New York Times and Fast Company.
"We're distinguishing Qwest Lightspeed from other corporate magazines by providing unbiased articles about new technologies and methodologies in running a business in the Internet age, ? said George Burnett, chief marketing officer for Qwest. ?Qwest?s leadership in broadband communications makes it the voice of reason and knowledge in the unpredictable environment we?re experiencing today. Lightspeed will provoke a dialog among business leaders.?
Approximately 200,000 Qwest Lightspeed magazines are being distributed largely to senior executives at existing or potential Qwest customers. The magazine also is available to the general public at retail sites, including Denver International Airport, for $4.95 or by subscription for $15.95 for one year. The magazine also is advertiser-supported.
To complement Qwest Lightspeed magazine, the company recently launched a national television and print advertising campaign that supports Qwest?s Global Business Markets. This campaign is intended to further heighten awareness of Qwest's complete range of broadband solutions and services.
The television advertisement is designed to uniquely deliver a relevant message to key target audiences. The TV copy and images use metaphors for "light" and "speed" to highlight the Qwest optical network and the broadband solutions that it delivers. The print ads also leverage a look that conveys light, speed and technology while providing specific product detail.
The television spot, titled "This is Qwest," is airing on national television networks. The print ads will debut in national and local publications during the third quarter of 2001.
Qwest Communications International Inc. (NYSE: Q) is a leader in reliable, scalable and secure broadband data, voice and image communications for businesses and consumers. The Qwest Macro Capacity® Fiber Network, designed with the newest optical networking equipment for speed and efficiency, spans more than 113,000 miles globally. For more information, please visit the Qwest web site at www.qwest.com.
This release may contain projections and other forward-looking statements that involve risks and uncertainties. These statements may differ materially from actual future events or results. Readers are referred to the documents filed by Qwest with the Securities and Exchange Commission, specifically the most recent reports which identify important risk factors that could cause actual results to differ from those contained in the forward-looking statements, including potential fluctuations in quarterly results, volatility of Qwest's stock price, intense competition in the communications services market, changes in demand for Qwest's products and services, dependence on new product development and acceleration of the deployment of advanced new services, such as broadband data, wireless and video services, which could require substantial expenditure of financial and other resources in excess of contemplated levels, higher than anticipated employee levels, capital expenditures and operating expenses, rapid and significant changes in technology and markets, adverse changes in the regulatory or legislative environment affecting Qwest's business and delays in Qwest's ability to provide interLATA services within its 14-state local service territory, failure to maintain rights of way, and failure to achieve the projected synergies and financial results expected to result from the acquisition of U S WEST timely or at all and difficulties in combining the operations of Qwest and U S WEST. This release may include analysts' estimates and other information prepared by third parties for which Qwest assumes no responsibility. Qwest undertakes no obligation to review or confirm analysts' expectations or estimates or to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
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