DENVER -- Qwest (Nasdaq: QWST) today announced that it has become an official corporate sponsor of the Western Athletic Conference (WAC) and the exclusive communications services provider for the WAC. Through these agreements, the WAC headquarters will utilize Qwest's advanced network services to communicate with its 16 member universities, and Qwest will receive valuable advertising and promotional opportunities through its WAC sponsorship.
"We are extremely pleased to establish a partnership with the Western Athletic Conference. This strategic relationship provides the WAC with the most advanced communications capabilities while aligning Qwest with a powerful marketing tool," said Lew Wilks, president of Business Markets for Qwest. "In addition, this alliance positions Qwest in the broader university community as a leading and trusted provider of communications services."
As an exclusive partner of the WAC, the Denver-based multimedia communications company is poised to gain widespread acceptance among the university marketplace. The WAC sponsorship will also provide Qwest with promotional opportunities at various conference sporting events, radio and television exposure, merchandising opportunities, licensing and hospitality benefits.
"Our relationship with Qwest positively impacts both our member schools and conference fans because it introduces them to one of the most forward-thinking multimedia communications companies in the nation," said Karl Benson, WAC commissioner. "We're pleased Qwest has pledged its support to the conference and look forward to helping communicate the benefits of the Qwest Network nationwide."
The Qwest Macro CapacitySM Fiber Network will provide reliable, high-speed broadband services to consumers and businesses such as the WAC. The Qwest Network is the first of its kind designed with enough capacity to send multimedia content - data, images and video - as seamlessly as voice.
Member schools of the Western Athletic Conference include the U.S. Air Force Academy, Brigham Young University, Colorado State University, Fresno State, University of Hawaii, University of Nevada at Las Vegas, University of New Mexico, Rice University, San Diego State University, San Jose State University, Southern Methodist University, Texas Christian University, University of Texas at El Paso, University of Tulsa, University of Utah and the University of Wyoming.
About Qwest Qwest Communications International, Inc. (Nasdaq: QWST), is a multimedia communications company building a high-capacity, fiber optic network for the 21st century. Qwest's planned domestic network will connect 125 cities, which represent approximately 80 percent of the data and voice traffic originating in the United States, upon its completion in the second quarter of 1999. Qwest is also extending its network 1,400 miles into Mexico with completion slated for late third quarter 1998. With its cutting-edge technology, Qwest will deliver high-quality voice, data and video connectivity securely and reliably to businesses, consumers and other communications service providers.
|Qwest Media Contact