ORLANDO, Fla., Feb. 8 /PRNewswire-FirstCall/ -- The Orlando Magic announced today a new, three-year relationship with EMBARQ, making the communications company the Official Integrated Communications Provider of the Orlando Magic. EMBARQ offers reliable integrated home communications and entertainment packages all on one monthly bill, as well as a comprehensive range of flexible and integrated services designed to help businesses of all sizes be more productive and communicate with their customers.

"We are excited to have EMBARQ join the Magic family of corporate partners," Orlando Magic Chief Operating Officer Alex Martins said. "We believe this relationship will be mutually beneficial and will provide the opportunity for EMBARQ to deliver a direct, positive message to our fan-base and beyond."

The relationship opens up exciting incentive opportunities that will benefit EMBARQ customers at games and at EMBARQ retail locations. EMBARQ will receive branding in key aspects of Magic marketing and communications, including in-arena interactive promotions at selected Magic homes games, as well as on-court contests featuring cash and other prizes for current and prospective EMBARQ customers. EMBARQ also will have a presence on the Orlando Magic's web site, in print productions such as Magic Magazine, on Magic radio broadcasts and with signage at the Magic's current home, Amway Arena.

"Our customers in Florida are a big part of the success EMBARQ has enjoyed in the past couple of years. In watching their loyalty to their team, we thought 'the time is now' for us to be more involved with the Orlando Magic," said Julie Hershey, EMBARQ director-sponsorships. "We're looking forward to working with the team to apply our innovative approach to technology and communications to enhance the Magic experience and our customer experience, on and off the court."

EMBARQ will use the Orlando Magic agreement to further promote and extend its brand, develop retail promotional programs, create offers for current and prospective EMBARQ customers, and showcase its products and services.


Embarq Corporation (NYSE: EQ), headquartered in Overland Park, Kansas, offers a complete suite of communications services. The company has approximately 18,000 employees and operates in 18 states. EMBARQ is included in the S&P 500. For consumers, EMBARQ offers an innovative portfolio of services that includes reliable local and long distance home phone service, high-speed Internet, wireless, and satellite TV from DISH Network(R) -- all on one monthly bill. For businesses, EMBARQ has a comprehensive range of flexible and integrated services designed to help businesses of all sizes be more productive and communicate with their customers. This service portfolio includes local voice and data services, long distance, Business Class High Speed Internet, wireless, satellite TV from DIRECTV(R), enhanced data network services, voice and data communication equipment and managed network services. For more information, visit http://www.embarq.com.

About the Orlando Magic

Orlando's NBA franchise since 1989, the Magic annually gives more than $2 million to the local community by way of sponsorships of events, donated tickets, autographed merchandise, scholarships and grants. Orlando Magic community relations programming impacts an estimated 75,000 kids annually. Over the last 18 years, more than $13 million has been raised and distributed to local non-profit community organizations via The Orlando Magic Youth Foundation. OMYF, a fund of the McCormick Tribune Foundation, focuses on helping every child in Central Florida realize their full potential, especially those most at risk, by supporting programs and relationships that empower families and change lives. Through NBA CARES, the league, players and teams will raise and contribute $100 million for charity, donate more than 1 million hours of hands-on volunteer service to communities worldwide, and build more than 100 places where kids can learn and play over the next five years.



/Web site: http://www.embarq.com /