ST. LOUIS, MO – October 4, 2005 – SAVVIS, Inc. (NASDAQ:SVVS), a leading global IT utility services provider, today announced that Media Bazaar LLC, a global broadcasting network that provides licensed and encrypted media content, has deployed SAVVIS’ Content Delivery Network (CDN) to support its two key web broadcasting services.
Cinema on Web, also known as “GO COW GO,” is a next generation multi-media screening technology platform. "My GO COW GO," is an innovative web service that combines a complete free web theatre with simple web broadcasting applications for the general public. “GO COW GO” is up and running and Media Bazaar expects to launch “My GO COW GO” in November of 2005. A preview is available now at www.gocowgo.com.
My “GO COW GO” creates income opportunities by enabling film and video producers to easily broadcast film and video content with cinema quality over the Web without the cost of satellite or cable. “My GO COW GO” contains all the built-in tools required for easily creating a web theatre that incorporates pricing, payment, collection, encoding and uploading. Content includes first-run movies, television programming, music videos, sports, concerts, gaming, shopping and food networks, and a myriad of other online business opportunities.
“Until now, it has been difficult for individual producers to break into the multibillion dollar media industry and distribute content directly to consumers,” said Dr. Banad Viswanath, Co-chairman of Media Bazaar. “My GO COW GO” lowers the barriers to entry into this lucrative industry presenting new distribution opportunities to producers and first-run content to consumers. This innovative e-marketplace brings buyers and sellers together to exhibit and broadcast film, video, music, news, and events using the SAVVIS CDN.”
“We believe "My GO COW GO" has the potential to attract over 50 million customers and exhibitors monthly," said Al Mason, CEO of Media Bazaar.
Media Bazaar, which includes ITV New York, is a 27-year veteran of digital media content distribution. Through “GO COW GO”, it provides multiple channels of Indian television programming and first run movie content via cable operators and broadcasters worldwide, such as Time Warner, Comcast, and CableVision. Under the terms of the agreement, SAVVIS will also host “GO COW GO” and the SAVVIS CDN will stream a variety of television programming directly to online users as on-demand content.
“GO COW GO” has already become very popular with consumers outside of India who use the service to access first-run Indian films over the Internet as video-on-demand, pay-per-view content. Also known as Bollywood, the Indian film industry is the most productive in the world, releasing an estimated 800 films per year. Media Bazaar’s “GO COW GO” service is the first to allow movie fans around the world to view Bollywood films at the same time as their theatrical release in India.
“GO COW GO” expects over $500 million in pay-per-view customer traffic revenue from 2006 to 2008. This is based on forecasts of users paying $5 for a pay-per-view ticket for a simultaneous theatrical release movie and $0.90 - $1.99 for classic hits.
“By offering first-run movies over the Internet concurrently with their theatrical release in India, “GO COW GO” will provide a global audience to the Bollywood film, music, and entertainment industry through a secure system that defeats piracy,” said Carrie Flaska, President of Media Bazaar. “SAVVIS’ CDN provides a global, secured, and highly scalable digital infrastructure that powers “GO COW GO” as a high performance, pay-per-view service.”
“Media Bazaar has spent several decades licensing and distributing content from the most respected entertainment producers and studios in India,” said Nathan Kerry, VP and General Manager for SAVVIS’ Media & Entertainment Services. “These relationships are now enabling extremely innovative web services that are opening the door for the general public to participate in the multibillion dollar media and entertainment industry. This venture is another example of how SAVVIS can help companies transform their business model to capitalize on new media opportunities.”
About Media Bazaar
Media Bazaar is the first to give the power of web broadcasting to the general public through a multiplex theater on the Internet. Cinema on Web, also known as “GO COW GO” creates the next generation multi-media screening technology platform (COW) to provide cinema quality on-demand Hollywood, Bollywood, Sports, Music Videos, Live Events, TV Networks, and Commercial Advertising over the Internet. Major Stock Holders of Media Bazaar, LLC also own the famous ITV network, which is a 27-year-old institution including Public TV and Asian FM Radio stations, also of New York. For more information, visit www.gocowgo.com.
SAVVIS, Inc. (NASDAQ: SVVS) is a global IT utility services provider that focuses exclusively on IT solutions for businesses. With an IT services platform that extends to 47 countries, SAVVIS has over 5,000 enterprise customers and leads the industry in delivering secure, reliable, and scalable hosting, network, and application services. These solutions enable customers to focus on their core business while SAVVIS ensures the quality of their IT systems and operations. SAVVIS’ strategic approach combines virtualization technology, a global network and 24 data centers, and automated management and provisioning systems. For more information about SAVVIS, visit: .
This document contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from SAVVIS’ expectations. Certain factors that could affect actual results are set forth as risk factors in SAVVIS’ SEC reports and filings, including its annual report on Form 10-K and all subsequent filings. SAVVIS assumes no obligation to update or supplement forward-looking statements.
Carter B. Cromley
Ricochet Public Relations
(212) 679-3300 x.111