WAKE FOREST, N.C., July 25, 2007 /PRNewswire-FirstCall via COMTEX News Network/ -- A survey, sponsored by Embarq Corporation (NYSE: EQ), in conjunction with the non-profit Home Safety Council(R) (HSC), revealed that despite the recent emphasis on the need for families to prepare for emergencies, many North Carolina households lack key components of good emergency planning, especially in severe weather. The survey of mothers and their third- or fourth-grade children in EMBARQ(TM) Eastern North Carolina service areas found that nearly 40 percent of mothers said their family does not have an emergency communication plan, and more than half do not carry an identification card with essential contact information.
To help people prepare and have crucial information available at all times, EMBARQ and HSC have created wallet-sized emergency communication cards. The free cards include space to list important phone numbers and medical information. Each card comes in a small, sealable plastic bag to help protect it from water damage. The cards are available at EMBARQ retail stores in North Carolina (visit http://embarq.com/stores for a list of stores near you), and can be downloaded at http://embarq.com/severeweather.
"Creating an emergency communication plan is simple. First, families should discuss how they will communicate during an emergency and then record important plan information on their emergency communication cards," said Home Safety Council President Meri-K Appy. "Making sure every family member has this information at his or her fingertips can be a lifesaver if you're in different places when disaster strikes."
Communication is key to staying safe during severe weather threats. With some simple preparation and the proper supplies, families will be able to keep in contact and stay aware of the latest weather developments during an emergency.
"When an emergency occurs, the first thing people often reach for is a phone to call their loved ones. As a communication company, we can help people prepare, especially when staying connected by phone may be an individual's lifeline," said Harry Campbell, president of consumer markets, EMBARQ. "This is why EMBARQ and the Home Safety Council have developed these free wallet-sized cards."
To prepare for emergencies, HSC strongly recommends having a corded landline phone, which is a phone that does not require electricity.
"Corded landline phones will continue to operate if the power goes out at your home," said Appy. "It is often the most reliable source of communication in an emergency."
To help customers in Eastern North Carolina, EMBARQ has instituted the free Corded Phone Give Away Program. Customers can pick up a free corded phone at any local EMBARQ retail store (while supplies last).
To stay safe during severe weather, HSC and EMBARQ recommend the following:
-- Compile a "Ready-to-Go kit" for when your family needs to leave your
home and a "Ready-to-Stay kit" when your family needs to stay inside
your home for extended periods of time. Kits should contain water,
canned food, can-opener, flashlight, battery-powered radio, extra
batteries, change of clothes and first-aid supplies.
-- Designate a safe meeting location outside of your home and out of
-- Designate a safe place to stay in your home (away from windows) in case
of severe weather.
-- Plan and practice a severe weather evacuation drill.
-- Test your communications contact numbers to be sure the numbers are
-- Keep a corded landline phone in your home.
-- Teach your children how to use the phone to call for help.
-- Update your cell phone with "In Case of Emergency" (ICE) contact
For more information or tips, visit http://Embarq.com/severeweather.
About the Survey
The EMBARQ and HSC Disaster Preparedness survey was conducted by Weekly Reader Research from September 8-18, 2006. For the survey, a representative sample of 2,500 third- and fourth-grade children were interviewed from the following EMBARQ(TM) markets: Ohio, eastern North Carolina, Las Vegas, Florida and Tri-Cities, Tennessee. Within each EMBARQ(TM) market, 100 parents of children that completed the survey participated in an adult version of the survey.
The survey of mothers had a margin of error of +/- 4.4 percent at the 95 percent confidence level, and child survey had a margin of error of +/- 1.8 percent at the 95 percent confidence level. In addition to the sampling error, question wording and practical difficulties in conducting surveys can introduce error or bias into the results of public opinion polls. To learn more about Weekly Reader Research, log onto http://www.weeklyreaderresearch.com.
Embarq Corporation (NYSE: EQ), headquartered in Overland Park, Kansas, offers a complete suite of common sense communications services. The company has approximately 20,000 employees and operates in 18 states. EMBARQ is included in the S&P 500. For consumers, EMBARQ offers an innovative portfolio of services that includes reliable local and long distance home phone service, high-speed Internet, wireless, and satellite TV from DISH Network(R) -- all on one monthly bill. For businesses, EMBARQ has a comprehensive range of flexible and integrated services designed to help businesses of all sizes be more productive and communicate with their customers. This service portfolio includes local voice and data services, long distance, Business Class DSL, wireless, enhanced data network services, voice and data communication equipment and managed network services. EMBARQ believes that by focusing on the communities the company serves and by employing common sense and practical ingenuity, it is able to provide customers with a committed partner, dedicated customer service and innovative products for work and home. For more information, visit http://embarq.com.
About the Home Safety Council
The Home Safety Council(R) (HSC) is the only national nonprofit organization solely dedicated to preventing home-related injuries that result in nearly 20,000 deaths and 21 million medical visits on average each year. Through national programs, partnerships, and the support of volunteers, HSC educates people of all ages to be safer in and around their homes. The Home Safety Council is a 501(c)(3) charitable organization located in Washington, D.C. For more information, visit http://www.homesafetycouncil.org.