SALT LAKE CITY, UTAH – CenturyLink, Inc. (NYSE: CTL), which acquired Qwest Communications April 1, 2011, is in the process of changing out the former Qwest brand in Utah. While initial work began in April, starting this week and continuing through the end of the year, most Qwest logos and the Qwest name are being changed to the CenturyLink logo and name. CenturyLink has been using a transitional brand in former Qwest markets that included both companies’ logos.
Communities can look for changes to physical assets such as buildings, retail stores and company employee uniforms. Approximately 200 company vehicles in the Salt Lake Valley, out of about 9,000 vehicles company-wide, began receiving a new look in June and will continue through the end of August. Work at 250 East 200 South and many other locations to replace signage will begin today and should be complete by Friday, August 12.
“CenturyLink is focused on providing consumers and businesses a consistently fast broadband network and delivering advanced communications services that improve people’s lives,” said Larry Walters, vice president and general manager for Salt Lake Valley. “Our transition to the CenturyLink brand introduces a company who has been serving customers for more than 80 years with a focus on investing in our network and in our communities, and linking you to better service and better value.”
To celebrate the rebranding in Salt Lake City and the surrounding areas the company plans to hold celebration events at 250 East 200 South and other CenturyLink work locations throughout the valley.
“Our customers will also begin seeing the transitional brand on their invoice envelopes beginning August 8, and their bill will reflect the standalone CenturyLink name and logo,” Walters said.
CenturyLink is the third largest telecommunications company in the United States. The company provides broadband, voice and wireless services to consumers and businesses across the country and advanced entertainment services under the CenturyLinkTM PrismTM TV and DIRECTV brands. In addition, the company provides data, voice and managed services to business, government and wholesale customers in local, national and select international markets through its high-quality advanced fiber optic network and multiple data centers. CenturyLink also is recognized as a leader in the network services market by key technology industry analyst firms, and is a global leader in cloud infrastructure and hosted IT solutions for enterprises through Savvis, a CenturyLink company. CenturyLink’s customers range from Fortune 500 companies in some of the country’s largest cities to families living in rural America. Headquartered in Monroe, La., CenturyLink is an S&P 500 company and is included among the Fortune 500 list of America’s largest corporations. For more information, visit www.centurylink.com.