PORTLAND, OR CenturyLink, Inc. (NYSE: CTL), which acquired Qwest Communications April 1, 2011, is in the process of changing out the former Qwest brand in the Oregon and Southwest Washington markets. While initial work began in April, starting this weekend and continuing through the end of the year, most Qwest logos and the Qwest name are being changed to the CenturyLink logo and name. CenturyLink has been using a transitional brand in former Qwest markets that included both company’s logos.


Communities can look for changes to physical assets such as buildings, retail stores and company employee uniforms. Over 900 company vehicles in Portland and Southwest Washington, out of about 9,000 vehicles company-wide, began receiving a new look in June and will continue through the end of August. Work at Portland and Vancouver offices to replace signage will begin today and, weather permitting, should be complete by Monday, August 8.


“CenturyLink is focused on providing consumers and businesses a consistently fast broadband network and delivering advanced communications services that improve people’s lives,” said Chris Denzin, vice president and general manager for Portland and Southwest Washington. “Our transition to the CenturyLink brand introduces a company who has been serving customers for more than 40 years with a focus on investing in our network and in our communities, and linking you to better service and better value.”


To celebrate the rebranding in the Portland metro area, the company plans to hold a grand re-opening celebration event at their Lloyd Center retail location starting August 12th.


“Our customers will also begin seeing the transitional brand on their invoice envelopes beginning August 8, and their bill will reflect the standalone CenturyLink name and logo,” Denzin said.


About CenturyLink

CenturyLink is the third largest telecommunications company in the United States. The company provides broadband, voice and wireless services to consumers and businesses across the country and advanced entertainment services under the CenturyLinkTM PrismTM TV and DIRECTV brands. In addition, the company provides data, voice and managed services to business, government and wholesale customers in local, national and select international markets through its high-quality advanced fiber optic network and multiple data centers. CenturyLink also is recognized as a leader in the network services market by key technology industry analyst firms, and is a global leader in cloud infrastructure and hosted IT solutions for enterprises through Savvis, a CenturyLink company. CenturyLink’s customers range from Fortune 500 companies in some of the country’s largest cities to families living in rural America. Headquartered in Monroe, La., CenturyLink is an S&P 500 company and is included among the Fortune 500 list of America’s largest corporations. For more information, visit www.centurylink.com.