ST. LOUIS, MO – August 29, 2005 – SAVVIS, Inc. (NASDAQ:SVVS), a leading global utility provider, today announced that AdMedian LLC has chosen SAVVIS’ Content Delivery Network (CDN) for secure, reliable delivery of its online services.
AdMedian identified SAVVIS’ CDN as the best qualified to support AdMedian’s rapidly growing online advertising and soon to be launched publisher business. AdMedian offers contextual, run-of-network and pay-per-click advertising opportunities for advertisers looking to improve traffic quality, expand market share and increase brand awareness. AdMedian will soon be actively growing a publisher network over which it will distribute search and graphic ad units for its advertisers, allowing publishers to monetize their site traffic. The combination of AdMedian’s patent-pending technology with its open market bidding system results in the most advanced management solution for interactive advertising and publishing in the industry.
“In an effort to improve performance and cut costs, we evaluated the world’s leading content delivery network providers and were impressed by SAVVIS’ rapid streaming and caching abilities,” said AdMedian Manager, Brian Lematta. “SAVVIS showed they could redeploy our business in a short time frame and meet our performance demands. In addition, unlike the other major CDN players, SAVVIS also offers a private global IP network that opens new possibilities for our expanding business model.”
SAVVIS’ CDN Services feature a full range of flexible, easy-to-implement services including content delivery, streaming media production and delivery, traffic management and global load balancing to assist companies that engage with thousands, if not millions of users per day. Key business benefits focus on eliminating capital and equipment ownership costs, providing worldwide coverage, scalability, and on-demand storage and delivery capacity.
Comprised largely of components added to the SAVVIS portfolio as part of the acquisition of the assets of Cable & Wireless America, the SAVVIS CDN is the 2nd largest CDN in the market today and currently provides services for some of the largest companies in the entertainment, technology and media industries.
Now, having integrated these complementary assets, SAVVIS is focused on delivering a wide range of managed utility services that enable enterprises of all types — including those in the media/entertainment sector — to reach end-users seamlessly and efficiently, while reducing overall operational costs.
AdMedian LLC (privately held) provides advanced interactive advertising services to online advertisers and, soon, to publishers. AdMedian offers advertising clients a one stop solution to reach customers through geo-locatable CPM contextual, CPC keyword and CPM run-of network banner and graphical advertisements. The company’s innovative open market bidding system allows clients to set the market price for inventory, eliminating inflated third-party rates and accommodating campaign budgets of all sizes, while its account management system enables advertisers to create, execute and optimize innovative marketing campaigns in real-time. Publishers will soon be able to use AdMedian’s services to monetize website traffic using sponsored search/XML feeds, customizable search box and clickable banners, and RON graphical advertisements. The breadth and flexibility of AdMedian’s offerings makes for satisfied clients—the company has a greater than 95% retention rate. AdMedian is headquartered in Minneapolis, Minnesota, and has been profitable every quarter since its formation in 2004. For more information about AdMedian, visit http://www.admedian.com.
SAVVIS, Inc. (NASDAQ: SVVS) is a global IT utility services provider that focuses exclusively on IT solutions for businesses. With an IT services platform that extends to 47 countries, SAVVIS has over 5,000 enterprise customers and leads the industry in delivering secure, reliable, and scalable hosting, network, and application services. These solutions enable customers to focus on their core business while SAVVIS ensures the quality of their IT systems and operations. SAVVIS’ strategic approach combines virtualization technology, a global network and 24 data centers, and automated management and provisioning systems. For more information about SAVVIS, visit: .
This document contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from SAVVIS’ expectations. Certain factors that could affect actual results are set forth as risk factors in SAVVIS’ SEC reports and filings, including its annual report on Form 10-K and all subsequent filings. SAVVIS assumes no obligation to update or supplement forward-looking statements.
Carter B. Cromley
Ricochet Public Relations
(212) 679-3300 x.107