News Releases

News Releases
Virgin Entertainment Group Links 27 Corporate and Megastore Locations In U.S. With SAVVIS Managed Network

ST. LOUIS, MO, July 28, 2004 — Demonstrating its growing presence in the retail industry, SAVVIS Communications (NASDAQ: SVVS), a leading global IT utility, today announced that Virgin Entertainment Group, the pre-eminent specialty music and entertainment retailer, has chosen SAVVIS’ managed utility network services to link its corporate headquarters and data center to Virgin Megastores throughout the United States.

Virgin Entertainment selected SAVVIS’ network services to connect its U.S. corporate and retail operations rather than staying with the incumbent provider. SAVVIS’ managed network services will support key applications such as Virgin’s point-of-sale system, credit card transactions, inventory, ATM transactions, and industry-leading in-store multimedia applications.

This announcement comes on the heels of the launch of SAVVIS Retail AvenueSM, a broad set of solutions engineered specifically to address the retail industry’s unique IT needs. These services are designed to support the management and protection of digital brand assets; enhance customer service capabilities; provide a strong foundation for retail e-commerce strategies; provide IT infrastructure utility solutions and assist with training and distance learning initiatives.

SAVVIS currently serves more than 400 customers in the retail industry worldwide including names like Albertson’s, Ann Taylor, Gucci, Montblanc, Jos. A. Bank Clothiers, and The Mills Corp. These and other retailers rely upon SAVVIS to deliver outsourced IT services that provide significant savings over internal solutions and over other traditional outsourcing models.

“We needed to replace our former network and put in place a system that could handle the new multimedia retail applications Virgin is adding,” said Virgin Entertainment’s Glen Ward, CEO, Virgin Entertainment Group, North America. “Virgin has a reputation for being cutting-edge and the first in marketing and customer experience enhancement concepts. With SAVVIS, our new network helps us to maintain that reputation.”

Virgin is leading the retail industry by developing cutting-edge retail concepts and powerful new applications. As an enhancement to the overall shopping experience of its customers, Virgin is focused on increasing interaction in its in-store environments and is investing in new retail applications such as music and video kiosks, as well as video content distribution, that are supported by its upgrade to the SAVVIS network.

“To maintain its leadership position in the retail industry, Virgin Entertainment needed to find powerful IT solutions tailored to their industry needs at price points they could afford,” said SAVVIS President & COO Jack Finlayson. “SAVVIS’ network solutions support Virgin’s advanced new applications and can cut costs by more than 50 percent. SAVVIS offers the right combination of services, retail industry experience, and global reach needed to meet the infrastructure needs of innovative multimedia-focused retailers like Virgin.”

About Virgin 
Entertainment Group Virgin Entertainment Group is the world's premiere music and entertainment retailer, providing customers with a range of superior entertainment experiences through a family of integrated Virgin-branded businesses. The "category killer" Virgin Megastores and Virgin Megastore Online at are integral parts of a strategy to provide entertainment customers with what they want, how they want it, and when they want it. features a vast selection of music, video, DVDs, software, video games and books now available for online purchase. For more information, or to check out the location of the nearest Virgin retail, go to

SAVVIS Communications (NASDAQ: SVVS) is a global IT Utility that leads the industry in delivering secure, reliable, and scalable hosting, network, and application services. SAVVIS’ strategic approach combines the use of virtualization technology, a utility services model, and automated software management and provisioning systems. This allows customers to focus on their core business while SAVVIS ensures the quality of their IT infrastructure. With its recent acquisition of the assets of Cable & Wireless America, SAVVIS becomes one of the worlds’ largest providers of IP computing services and the world’s third largest provider of hosting services. For more information about SAVVIS, visit: . For more information about end-to-end media services from SAVVIS’ WAM!NET division, visit:

Forward-Looking Statements 
This document contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from SAVVIS’ expectations. Certain factors that could affect actual results are set forth as risk factors in SAVVIS’ SEC reports and filings, including its annual report on Form 10-K for the year ended December 31, 2003, as filed with the Securities and Exchange Commission on February 24, 2004, and all subsequent filings. SAVVIS assumes no obligation to update or supplement forward-looking statements.

Carter B. Cromley 
SAVVIS Communications 
(703) 234-8000

Krysty Walker 
SJ Communications 
(818) 881-3889