DENVER - Qwest Communications International Inc. (NYSE: Q) is turning the spotlight on the benefits of its high-tech services and easy-to-use technology in a new, integrated marketing campaign that takes a humorous approach to highlighting the role technology plays in people's lives. The new campaign shows how Qwest's technology makes the tasks of everyday life more efficient and convenient -- from protecting memories and getting the most out of a high-speed Internet connection to saving money with bundled service packages.
"The new Qwest campaign showcases what people want from technology. People need great service, to save money, and to get extra value from their technology provider. To us it's about perfecting their experience. We're showing how Qwest's services are the smarter choice for today's lifestyles, enhancing the lives of our customers."
-Todd Townsend, Qwest vice president of Marketing
"Qwest's new campaign is about enhancing and enabling customers and their technology, not telling and pushing them. We wanted to show that Qwest understands its consumers, their life and needs. The creative moves beyond how fast and how cheap, to what can be and how Qwest can help people achieve in more ways than they imagined."
-Cary Pierce, executive vice president at Draftfcb
Customers coast to coast turn to Qwest's industry-leading national fiber-optic network and world-class customer service to meet their communications and entertainment needs. For residential customers, Qwest offers a new generation of fiber-optic Internet service, high-speed internet solutions, as well as home phone, Verizon Wireless, and DIRECTV® services. Qwest is also the choice of 95 percent of Fortune 500 companies, offering a full suite of network, data and voice services for small businesses, large businesses, government agencies and wholesale customers. Additionally, Qwest participates in Networx, the largest communications services contract in the world, and is recognized as a leaderin the network services market by a leading technology industry analyst firm.