DENVER, May 13, 2008 — Qwest Communications International Inc. (NYSE: Q) today launched its new consumer advertising campaign. On TV, in print, on billboards and online at www.qwest.com, Qwest invites customers to “Get in the Loop.” The campaign will run in 16 markets in the company’s 14-state residential service area.
Get in the Loop™ represents an updated look and feel for Qwest, and is the first in-market work completed by Qwest’s new advertising agency, Draftfcb Chicago. The campaign builds on the equity of Qwest’s six-year Spirit of Service branding, and positions Qwest as the first place consumers go for all of their communications and entertainment solutions. Qwest is a leading provider of high-speed Internet, video and voice services for consumers and small businesses throughout the western United States.
“The Loop isn’t a campaign as much as it’s the Qwest community,” said Kim Whitehead, vice president of consumer marketing for Qwest. “The Loop means different things to different people. It’s how Qwest delivers the full range of products, the latest technology, and connections with family, friends and colleagues.”
“Qwest enables customers to make the most of their time using the tools to really connect them with what’s most important in their lives, that’s what life in the Loop is all about,” said Cary Pierce, senior vice president at Draftfcb.
Get in the Loop creative features real people, not professional actors, sharing what they love about staying connected through technology. Visually, Qwest’s trademark Q represents the Loop as a place for everyday people who want the quality, mobility, high-definition and high-speed that Qwest technology provides. The Loop is a place for folks who want to be informed, clued in, and up to date, in other words: In The Loop.
Get in the Loop campaign highlights are available at: http://www.draftfcb.com/viewing_room/qwest/
Customers coast to coast turn to Qwest's industry-leading national fiber-optic network and world-class Spirit of Service to meet their communications and entertainment needs. For residential customers, Qwest’s powerful combination of award-winning high-speed Internet,home and wireless voice solutions and digital TV includes a new generation of fiber-optic Internet services. Qwest is also the choice of 95 percent of Fortune 500 companies, offering a full suite of network, data and voice services for small businesses, large businesses, government agencies and wholesale customers. Additionally, Qwest participates in Networx, the largest communications services contract in the world, and is recognized as a leader in the network services market by a leading technology industry analyst firm.